The Amazing Permanent Match

The Permanent Match will LIGHT UP TO 10,000 TIMES. Pull this ingenious metal wonder out of its case, strike it on the side and presto! It's lit! Replace into the case to extinguish it. The only lighter that's completely waterproof and is ideal for campers, beaches, trips, or smokers. Designed for reliability. Uses ordinary lighter fluid. Fits easily into pocket or purse.